LIV GOLF | the 54th dimension |2024 season launch campaign

LIV GOLF came to Monks to come up with a brand new 2024 season campaign. Enter the 54th Dimension. As LIV only has 54 roles per tournament, it was an incredible way to differentiate ourselves from competing golf leagues and tours. In our TVC and OLV work, we highlighted key players, team campaigns and promoted the league’s teams in an engaging way that brought excitement to the sport of golf. During the week long shoot at Team’s Week, we captured captured video and stills within a nimble crew and delivered breakthrough film with a VFX underpinning powered by Ai.

Better yet, we drove a 24% YOY lift in brand affinity compared to the 2023 launch campaign!

Get Into A New Dimension with LIV GOLF!

Check out the writeup in AdAdge , here!

SEASON LAUNCH | APAC & EUROPE | TVC & OLVS

CREDS:

Creative:

  • Falk Eumann | ECD

  • John Figlesthaler | CD

  • David Drayer | CD

  • Mark Daws | ACD

  • Couper Cox | Snr. CW

Director:

  • Chaz Todd

Director of Photography:

  • Willian DeSana


Production:

  • Joél Inchaustegui | Snr. Producer

  • Bo Butterworth | Line Producer

  • Sean Dunleavy | EP

  • Durier Ryan | EP

  • Liz González | Production Manager

  • Dafna Harrison | 1st AD

Post Production:

  • Heather Saunders | EP

  • Daniel Behnken | Snr. Producer

  • Juampi Ortego | Animation Lead

  • Felipe Galindez | Snr. Animator

Audio:

  • Andrés Grosso | Sound Lead

Strategy:

  • Suzy Mae | Strategy Director

Account:

  • Russ Cohn | Group Acct Director

  • Juliana Hudson | Acct Director