WHO I AM

Strategic production lead who possesses infectious enthusiasm.

Collaborative creative partner, engaged in each step of the campaign lifecycle.

Supportive marketer who guides and inspires teams to strive for unique ideas that drive brand growth.

HOW I WORK

It has always been about the people, building deep relationships with colleagues and stakeholders.

That trust is the catalyst for strategic and creative thinking that propels curiosity and unlocks results.

I lead from the front, with a quiet confidence, and teach my team the art of plate spinning so they never fall.

WHAT I’VE DONE

EXECUTIVE PRODUCER | .MONKS (FORMERLY MEDIA.MONKS) | CHICAGO | OCTOBER 2022 - APRIL 2025

FROM building a first of it’s kind full-service agency and production company model.

TO leading the US portfolio team to sustained client growth, new business wins and breakthrough creative.

• Pitched and won LIV Golf business; strategically positioning the league with a new brand platform ahead of the 2024 season. Monks led the multimillion dollar production, managing athlete talent, as well as post enhanced by Ai, resulting in a 24% YOY lift in brand affinity compared to the 2023 launch campaign.

• Produced Marker's Mark ambassador event at SHF Distillery. The activation with over one thousand attendees included custom cocktails and gifts from artisan vendors, fabrication of bottle art and tree canopies, as well as live music and gourmet food; which led to sales exceeding $112k in just one day.

• Partnered with Shure and Emmy-nominated filmmaker Emiliano Ruprah to produce a long form film highlighting the versatility of their MoveMic 88+ product shot in the remote jungle of Calakmul, Mexico.

• Key to new business pitches for project, 360 integrated campaign, as well as AOR engagements, resulting in a 50% win-rate and subsequent client projects not requiring RFP.

• Supervised a group of ten producers with four direct reports, conducted bi-annual growth plans and quarterly reviews, achieving 80% talent retention over two and a half years.

• Guided producers through the entirety of the production process (Pre-Bid, Treatment, Award, Pre-Production, Post, Ship).

• Production lead on 10+ retained clients, in addition to project based work, ranging from $150k to multimillion dollar full scale projects such as on-site activations, immersive web experiences and live action productions.

• Developed and employed production strategies that guide internal and external team members to hone creative ideas that are achievable and executable through creative sandboxes and tiered approaches.

• Consulted with clients on go-to-market strategies, as well as reviewed proposals, audience segments, KPIs and strategic objectives to confirm alignment prior to formal kickoffs.

• Assessed project requirements and assigned appropriate production support based on project expectations to ensure the correct talent is booked, as well as offering producers growth opportunities to further their development.

• Oversaw global resources across numerous time zones allowing for production to extend beyond standard working hours resulting in succinct timelines, as well as budget efficiencies.

• Main point of contact for production consultants, as well as procurement partners to ensure all approvals are properly secured.

• Versed in Ai content production workflows and capabilities such as generative imagery, digital twining, voice over, animation and audience insights (Adobe Model3, Runway, MidJourney, ElevenLabs, ComfyUI).

• Clients included Maker's Mark, LIV Golf, Zillow, Cummins, P&G, Hornitos, Sephora, Marriott, Lenovo, Shure & Mondelez.

FREELANCE SENIOR PRODUCER | ENERGY BBDO | CHICAGO | MAY 2022 - SEPTEMBER 2022

• Freelance Senior Producer on Meta for BBDO.

• Led global agency and client cross-functional teams for product launch of the Meta Portal.

• Conducted full lifecycle production including external bidding, pre-production, live action production, post production as well as key POC for trafficking and media teams resulting in timely shipment of campaign deliverables.

• Negotiated with talent representation and client partners to ensure projects were fair and equitable, as well as aligned to guidelines.

SENIOR PRODUCER | ENERGY BBDO | CHICAGO | APRIL 2020 - APRIL 2022

FROM a specialized producer, joining an innovation department lacking clear direction and distinct creativity.

TO an integrated producer, fostering an iterative, experimental team mindset through transformative work.

• Produced an award winning, first of its kind interactive, storytelling led recipe book to help children learn to cook with Kerrygold. While partnering with an interactive cooking school for unique recipes and an award winning author, we were able to ignite curiosity in the kitchen for families across the globe.

• Launched an immersive open-world adventure for Extra Gum focused on training people how to be ‘human again’ in a post COVID world. Throughout the game, users interacted with characters, played mini games and earned coupons to aide humanity in Getting Their Ding Back!

• Orchestrated the launch of AleveX, with two integrated productions shot back-to-back weeks in different countries. Resulted in AleveX being the largest and fastest growing new product in the category.

• Straddled role of producer, creative technologist and concepting partner, to strategic resource for communications and media strategy; ensuring a strong foundation for an achievable and impactful production

• Managed large-scale global productions of $5M+ annually (broadcast, digital, social, animation), with thoughtful considerations from a localization perspective that allows us to deliver work that can scale and be re-purposed in all markets. 

• Piloted new ways of working internally, as well as with clients, to execute on client initiatives in unique and data driven forms.

• Led internal innovation team, strategically putting forth experiential prototypes, as well as evangelizing alternative ad mediums to drive client marketing goals.

• Clients included Meta, Wrigley, Bayer, SC Johnson, Brown-Forman, Kerrygold, American Egg Board.

SENIOR INTERACTIVE PRODUCER | BBDO SF | SAN FRANCISCO | NOVEMBER 2016 – MARCH 2020 

• Spearheaded campaign development, strategy and execution of the award winning Wells Fargo America For Mexico campaign, resulting in a 30x increase in debit card requests, over 150 million views on Giphy and was the 3rd most talked about brand on Twitter despite not being official sponsors.

• Led full scale brand launch executions, as well as interactive and social first campaigns involving look and feel exploration, UX, UI, content strategy, digital development, photography & radio.

• Managed two interactive producer direct reports. Responsible for quarterly development assessments, annual performance reviews and goal setting evaluations.

• Clients Included Wells Fargo, Mattel, Mars, HP, Golden State Warriors, Facebook, WhatsApp

SENIOR DIGITAL PRODUCER | ORGANIC, INC. | SAN FRANCSICO | MAY 2015 – OCTOBER 2016

• Production lead on Wells Fargo’s Holiday Magic campaign turning any Google Maps location into a WebGL based winter wonderland. Users could add 3D elements, stumble on easter eggs and share holiday cards with loved ones. Over 55,000 cards were shared and 273,000 organic users visited the site.

• As lead on the AOR Wells Fargo business, I managed a $3.5 million dollar retainer and was responsible for project heath, burn rates, resourcing, as well as partner agency collaboration.

• Clients included Wells Fargo.

DIGITAL & SOCIAL PROJECT MANAGER | MRY | NEW YORK | MAY 2014 – MAY 2015

• Managed a $3M+ annual retainer with healthy margins, successfully scoping an additional $1M in agency fees.

• Created project documentation including staffing plans, scopes of work, project plans, status reports, as well as change orders.

• Developed & executed large-scale digital executions, as well as responsible for schedules, budgets, and resourcing.

• Managed team of 16+, including four (4) Art/Copy teams, to deliver a wide array of digital initiatives including video production, photo shoots, online marketing campaigns (banners, landing pages, microsites, social posts, etc.), social marketing, content strategy, analytics & more.

• Clients included Visa, Neutrogena & Stubhub.

AWARDS

Cannes Lions PR Shortlist Award Winner

• Use of Celebrity, Influencers & Key Opinion Leaders – 1x

Clio Shortlist Award Winner

• Social Media (direct) – 1x

Sports Clio Award Winner

• Silver – 2x | Bronze – 1x

FWA Award Winner

• Site of the Day – 2x

Adobe’s the Cutting Edge Award Winner

• Project of the Week – 1x

Awwwards Award Winner

• Honorable Mention – 2x

As Well As Numerous The Drum, Webby & Effie Awards

EDUCATION

GENERAL ASSEMBLY

• Visual Design Certification

NEW YORK UNIVERSITY

• Bachelor of Arts in Economics | Minor in Business Studies

• NYU Men’s Soccer Team

• Big Brothers Big Sisters of America

CLIENTS