OLIPOP | 2025 HOLIDAY

For the 2025 Holiday season, we were tasked with not only introducing a new OLIPOP flavor (crisp apple), but also a new Yeti, who had yet to be given a name.

As the 2024 stop motion campaign was so successful, we updated the existing spot, including our new Crisp Apple flavor, and partnered with illustrator, Penelope Dullaghan to bring our stop-motion yetis to life in a new illustrative style.

We took the naming of our new yeti to social, asking OLIPOP fans to cast their vote, and we collectively settled on PIP!

From there, we wrote a fun rhythmic story, of ‘HOW TO FIT IN AT A HOLIDAY PARTY EVEN IF YOU’RE LITERALLY 10 FEET TALL’, shared it on social and also produced physical books to share the festive sprit with the world.

2025 HOLIDAY STOP-MOTION VIDEO

SOCIAL PROMOTION ILLUSTRATIONS & INTRODUCING PIP!

YETI STORY & PHYSICAL BOOK PRODUCTION!

CREDS

CREATIVE AGENCY: CALLEN

Creative:

  • Craig Allen | CCO, Founder

  • April Lauderdale | CD

  • Matt Vitou | CD

  • Brennen Cooke | Creative

  • Christine Petrosky Barwick | Creative

  • Design:

    • Renan Molin | Head of Art

    • Gustavo Rodrigues | Design Lead

    • Roberta Guzzardi | Project Management

  • Production:

    • Mike Davidson | Head of Production

    • Sean Terence Dunleavy | Executive Producer

  • Account:

    • Blake Mirzayan | Account Director

    • Isabel Mattern | Assistant Account Manager

  • Strategy:

    • Zach Stubblefield | Strategist

  • Business Affairs:

    • Breck Henson

STOP-MOTION PRODUCTION COMPANY: SCREEN NOVELTIES & PASSION PICTURES

  • Executive Producers: Chris Finnegan & Shannon Lewis

  • VFX Supervisor: Andrew Babick

ILLUSTRATION:

  • Illustrator: Penelope Dullaghan

  • Agent: Scott Hull